For many folks, smartphones have replaced laptops and tablets as the go-to media consumption device. That isn’t terribly surprising — it’s easier than ever to watch content on the go — and stats show that people have warmed to the idea of using mobile data for streaming videos, music, and games. According to a report from research firm NPD, smartphone users in the US consumed 25 percent more data on their mobile devices in 2017 than in 2016.
The average monthly data usage per person climbed to 31.4GB this year, according to the report, up from 25.2GB last year. Of the total amount of data smartphone users consumed this year, 83 percent was video content. And in the third quarter of 2017 (April to June), 67 percent of smartphone users said they accessed video content via an app on their phones at least once a month, up from 57 percent from the second quarter of 2017 (January to March).
NDP attributes the upward trend to new unlimited data plans from carriers including Verizon, Sprint, T-Mobile, and AT&T. According to the report, unlimited plan subscribers used 67 percent more data than their limited counterparts. Unsurprisingly, subscribers with capped plans used eight percent more Wi-Fi data than their unlimited plan counterparts overall, and a whopping 18 percent more in October 2017. (Interestingly, NDP found that Android users tend to use more Wi-Fi data than iOS users.)
What do you use your data for? Do you stream media on your mobile data, or do you prefer to do it at home?
Source: NPD Via:
Axios
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